PhD Thesis

Designing Mobile Visitor Experience:
Shifting the Focus from the Technology to the Visitor

I conducted a systematic study on the complex intertwining of the design disciplines involved in the design of mobile-media-enhanced visitor experience (the first iPhone was released just a few months before the start date in 2008). I built a theoretical framework that represents all of the relevant disciplines informing the multi-disciplinary “making process” and delineates their relationships.